5 digital marketing tips During the Coronavirus (COVID-19)

If you’re following the constant news updates about the coronavirus, you’re probably panicking every day, wondering when you can leave your home. But this situation isn’t going to last forever. And your business isn’t closing, yet. 

It may, only if you do NOTHING. 

It’s going to get worse before it gets better. But it Will GET BETTER.

Today, to make you feel better, we want to share with you 5 digital marketing tips to consider during the coronavirus COVID-19. 

1. Connect With Your Customers on Social Media During a Critical Moment

Everyone is dealing with the impact the coronavirus outbreak has on our lives. People are ordered to stay home, kids aren’t in school. No pet-walking, not partying, friends visiting. Watching a movie or dining out at your favorite restaurant has become high hopes. 

This is a time when EVERYONE is surfing online: watching Netflix, scanning for updates, scrolling down through Facebook, Instagram feed and trying to stay connected in this suddenly isolated situation. 

One recent report on Forbes.com found that 6.7 million people mentioned the “coronavirus” in one day (on February 28). What does that mean? People’s attention is on this topic altogether, beyond celebrity news and whatever Elon Musk and Donald Trump is tweeting about. 

This is a time we all need to be critically smart— not too salesy or pushy — but to send out your greetings and tell your clients you are with them. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation.

2. Make Sure Your Business Can Be Found Online

If your company is not online. You can exit this page now. There’s nothing else we can be sharing with you about. Just kidding. Give us a call, we can help. 

In case you haven’t noticed, more people are online right now than in their cars or walking the sidewalks. 

Search engine traffic has increased significantly over the past week and will continue to climb as we hunker down. People are all glued to their computers and phones looking for updates within the community. For many, that includes shopping online. 

Anything online right now will be consumed more than ever before. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found. 

3. PPC (Pay per click) campaign is a smart move NOW!

With more people at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some money within your digital marketing budget. 

On average, cost-per-clicks have decreased by 6 percent across all verticals since last week, according to Thrive senior PPC manager Jacob Wulff. And CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to scoop up that lost market share from others pulling back during this time.

4. Use this Down Time to Finish Your Digital To-Do Lists

You’re not commuting to the office or doing in-person meetings, your schedule has likely freed up some time for you. Those marketing to-do lists that are overlooked can now be addressed. 

Perhaps your website needs a fresh look with a redesign. Perhaps the quality score is low and can be higher. Perhaps you need to do content creation for your website now. Perhaps it’s time to write that Q&A article you’ve been longing to write.

Check the layout, menu bar and ask a digital marketing agency to run an SEO audit for your website to ensure you are maximizing your optimization strategies. Again, Eton ICT can overhaul your website in two months all while working remotely. This is also a great time to have an SEO specialist perform a CRO audit of your website to ensure your call-to-actions (CTAs) are turning leads into customers. If those terms sound very unfamiliar, give us a call, and we can help.

5. Local SEO is now More Relevant; So Are Your Online Reviews

In the rare times when we do leave our house, we’re looking for nearby destinations for services and supplies. So you want to make sure your business is using local SEO strategies to optimize your website for “near me” searches. You want customers in your geographic region to be able to easily find you online, so they turn to you first. At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families.

Another key factor is adding more reviews.

To boost your local SEO during this time, inviting people to give positive reviews is more crucial than ever. During the coronavirus, online reputation management is the key because you can make stronger connections with your target audience. To provide the right service or product for people during a stressful time like this — when they need it most during this COVID-19 pandemic — is likely to be rewarded with a glowing review.